Adidas director denounces Kanye West’s anti-Semitism


While many brands and entities are cutting ties with Kanye West (who now goes by the name Ye) over the artist’s repeated anti-Semitic comments, one of his closest partners, Adidas, has remained silent throughout. controversy. Today, a brand manager is putting pressure on the company with a public post on LinkedIn.

Adidas’ Commercial Marketing Director, Sarah Camhi, posted on her account tonight, saying the brand needs to do better with its employees and community. Camhi, who is Jewish, says Adidas recently touted a “global week of inclusion” amid hateful remarks from Ye. According to her post, Adidas not only remained silent publicly, but also didn’t say anything about it internally to its employees.

Camhi argues that Adidas dropped athletes for far less problematic cases, including steroid use and being seen as hard to work with, but failed to address Ye’s hate speech.

“We need to do better as a brand,” Camhi writes. “We have to do better for our employees and we have to do better for our communities. Until Adidas takes a stand, I will not support Adidas.

On October 6, Adidas announced that its partnership with Ye was being reviewed after a series of messages targeting the brand and its oversight board. A few days later, Ye began his descent into anti-Semitic discourse by tweeting that he would go “DEATH CON 3 on Jewish people.”

Adidas has yet to acknowledge his latest comments, which were amplified by an appearance on Drink champions and interviews with the likes of Tucker Carlson and Piers Morgan. In the Drink champions episode, he taunted the brand on that exact issue. “The thing about me and Adidas is, I can literally say anti-Semitic shit, and they can’t let go of me,” he said.

Despite Adidas’ silence, many brands have recently taken action against Ye. Balenciaga confirmed on Friday that he does not intend to work with him. vogueAnna Wintour would have cut ties with him. Talent agency CAA dropped him today and Def Jam confirmed his GOOD Music imprint is no longer affiliated with the label.

Adidas responded to request for comment.


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