adidas Originals and Mars Reunite for Six New Color Updates for the Forum Lo 84 Sneaker Inspired by M&M’S® Brand | Taiwan News

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HONG KONG SAR – Media Outreach – May 17, 2022 – Hot off the heels of the successful launch of their collaborative venture, adidas Originals and Mars are back with six distinctly playful color updates to the classic Forum Lo 84 silhouette, inspired by fun and colorful M&M’s.® from Mars can deliver.

For the second product drop in the long-awaited series, sportswear brand and iconic candy brand Mars, M&M’S®feature a suite of red, yellow, orange, green, blue and brown sneakers, with each pair in the collection celebrating M&M’s unique personality® characters.

Elevated but undeniably fun, each pair features a matching crinkle leather upper with three edged TPU stripes with groove lines and cut-out tongue detailing – all inspired by M&M’s® Iconic brand of Mars. Meanwhile, “M” perforations on both toes along with the peanut-colored lining pay a subtle homage to one of Mars chocolate candy’s most famous flavors, Peanut M&M’S.®.

“Mars is thrilled to partner with adidas on the second delivery of the adidas Originals Forum Lo 84 M&M’S® sneakers, with six distinct new colors for fans to choose from, inspired by our beloved and world-famous M&M’s® characters,” said Jane Hwang, Vice President of Global Marketing, Mars Wrigley. « M&M’S® is proud to bring fans more fun times through this collaboration with adidas, as we seek to continue creating colorful fun for everyone, as part of our mission to create a word where everyone belongs. .”

Completing the look in a quintessential fashion, each pair comes with printed sock liners adorned with respective M&M’s graphics.® characters and arrives packaged in a custom yellow box inspired by instantly recognizable M&M’s® Mars Peanut variant packaging and branding.

The latest selection of adidas Originals Forum Lo 84 M&M’S® sneakers will be launched on May 20 in Hong Kong. The red, blue and green sneakers are available via adidas.com.hk and selected retailers.

For more high resolution press images, please download here.

About Mars, Incorporated

For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow begins with the way we do business today. This idea is central to what we have always been as a global family business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to having a positive impact on the world around us.

Across our growing and diverse portfolio of confectionery, food and pet care products and services, we employ 133,000 dedicated associates who are all headed in the same direction: forward. With annual sales of $40 billion, we produce some of the world’s most beloved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, BEN’S ORIGINAL™, WHISKAS®, CACAOVIA® and 5™; and care for half of the world’s pets through our nutrition, health and services businesses, including AniCura, Banfield Pet Hospitals®, BluePearl™, Linnaeus and VCA™.

We know that we can only truly succeed if our partners and the communities in which we operate also thrive. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world of tomorrow in which the planet, its people and its pets can thrive. Social media icon The Mars Compass, inspired by the Economy of Mutuality, makes it possible to measure the progress of the company in the service of its raison d’être; The world we want tomorrow starts with the way we do business today.

For more information on Mars, visit mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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