Atoms Sneakers Brand Review – Atoms Sneakers Quarter Sizes Different Sized Feet



You are, in all likelihood, the wrong size. You should not think you are beautiful. But according to industry research, around 60 percent of the population has the same problem. How’s it going ? Well, basically grading is an archaic system based on the size of a barley grain. If this sounds a little crazy to you, you are not wrong. And if you’re someone with two different-sized feet – most estimates say it’s over half the population – you already know the struggle is very real.

While some brands are working on apps to help you find your correct size using 3D scans and other technologies (and there is always custom made), a new company has just brought a simple, stylish and affordable solution to the table for bad and both sizes. Atoms, a New York-based startup from the husband-and-wife team Waqas Ali and Sidra Qasim, just launched this week. His first offer, the model 000, is a clean sneaker that won’t be a visual shock to anyone familiar with modern, minimal footwear. But it sets itself apart with smart materials and a customizable sizing system that lets you choose quarter sizes (instead of just half or all) and different sizes for your left and right foot.

The 000 model all in black.


The sizing innovation was influenced by Ali and Qasim’s first shoe company, Markhor, which was launched in their native Pakistan in 2012. They started making extremely personalized dress shoes for specific customers before moving on. expand in 2014. [initial] time, we got down to sizing and found that I didn’t have the same size of feet. I have a half a size difference, ”says Ali. When they moved to the United States in 2015 and noticed that everyone was wearing sneakers instead of dress shoes, they started making what Ali calls “that one shoe” that people want. wear every day. Part of the nailing was making sure the fit was perfect.

“We wanted to provide the perfect fit,” says Ali, “but the perfect fit is not like, ‘Hey! We have the perfect fit! ‘ What does “perfect fit” mean? The couple started to break it down and decided for the company to become Atoms, that meant your longest toe was only a third of an inch from the inside edge of the shoe – hence the quarters of size – and you might need a different size to achieve this on each foot.

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The 000 model in black / white.


STORE $ 179,

Now, when you order from Atoms, you select your usual size, then you answer if you always wear it or if you tend to take a larger or smaller size. The system then selects three quarter size options for you (you can change if you want). The shoes, six in total, three for each foot, are then shipped to you. You choose what works best for the left and right, then flip the rest. It’s a complicated system on the backend, requiring an overhaul of how the Atoms warehouse works, but on the front-end it’s straightforward. Buy, try and keep only what works.

Of course, that’s not all there is in the 000 model. Ali and Qasim also re-evaluated the way we wear our shoes in real life, noting their ideas as they come along. were coming. “It all started from this document,” says Qasim. A discovery ? “We love the look of the laces, but we don’t want to tie them up every time we put on or take off our shoes. So we thought, ‘What’s the best way to work on this mechanism?’ They ended up buying a single piece of elastic and tying Ali’s shoes with it. Suddenly, “Waqas wore these shoes every day.”

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The Atoms 000 model combines clean lines with discreet functional details.


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This simple practicality – putting on and taking off the shoes without untying or tying – led to the decision to use stretch laces in the 000 model. The copper lining in the sole also presents a functional solution: it kills the bacteria that cause it. odors, which means you can wear the sneakers more often. The tongue is specially designed not to slip. And while details like a comfortable midsole and lightweight knit upper are far from unique in today’s sneaker landscape, they’re always a welcome addition.

Atoms provided me with some sneakers to try out, so I could get a feel for the process and the product. And speaking as someone who has two different shoe sizes – 11 and 11.25, it seems – it’s pretty cool that you can have that kind of specificity instead of compromising by sizing for both feet. It’s not to feel revolutionary, just… just. It makes you want to be able to sort things out easily with your other sneakers.

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The 000 model in all white.


And while functional elements like those stretchy laces are, again, a small thing, I have to admit that I recently found myself trying to get out of another pair of lace-up sneakers to no avail. It was not a big deal. At all. But when it comes to those subconscious signals that make you take a basketball in the morning when you’re groggy and still waiting for that first cup of coffee in your system, I can totally understand the allure of Atoms.

The brand is currently focusing only on the 000 model, which is initially offered in three minimal colors: white, black and black and white. There is also a completely gray “members only” colorway. What about plans to move upmarket, with new models or more colors? “We want to grow Atoms, ”says Ali, pushing aside a commercial word like“ scale, ”a favorite of startups looking to turn into behemoths overnight. “Not to evolve in a way that harms our product or the experience,” says Qasim. New things will come – additional colors for new and existing customers, maybe even a 001 model at some point. But for now it’s fair this one shoe, the daily rendezvous they had been planning from the start.

I’m not the one-shoe type. I need variety and, admit it, sometimes I’m a fan of nostalgia, hype, and all the other emotional elements that play into a love of style, sneakers in particular. The Atoms Model 000 isn’t going to change that, but I’m sure I’d like to put on a perfectly fitting pair of shoes when they’re spinning (and not take them off when I do). And if you’re the type of person looking to strip down and want a comfortable, understated pair of shoes to help you do that, your secret weapon sneakers just might have arrived.

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