Best Celebrity Brand Collabs To Buy For 2022 – Billboard


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Celebrity brand collabs and endorsement deals are only heating up for 2022. Because there are so many partnerships to follow, we’ve put together a running list of some of the best brand collabs for the year (so far). ‘now).

From Maluma’s scorching clothing collection with Macy’s to DJ Khaled and Jack Harlow’s line of strollers teaming up with New Balance, check out a list of collaborations you should know about below.

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Jack Harlow x New Balance

Jack Harlow signed on as a New Balance brand ambassador in February. The Grammy-nominated rapper’s work with the brand will include appearances in key marketing campaigns and play a vital role in the brand’s connection to basketball culture, as well as the launch of new sneakers. Harlow rocks some of her favorite New Balance styles in her “Nail Tech” music video.

“I’ve been rocking New Balance since I was a kid, so officially joining the brand in this way is really exciting,” Harlow said in a statement. “I’ve always loved the 990 and recently the Joe Fresh Goods 993 and the 550 collaborations have been on fire. I’m excited to peek behind the curtain and work more with the brand.

New Balance Joe Fresh Produce 993


bad bunny

Bad Bunny x Adidas

It seems that everything Benito touches turns to gold. Bad Bunny continued their collaboration with Adidas with the release of the Forum PWR “Catch and Throw” sneakers in February. This latest release comes on the heels of previous limited-edition Bad Bunny Forum sneakers such as “The First Café”, “Easter Egg” and “Back to School” editions released last year. PWR “Catch and Throw” Forums are sold out at Adidas but you can find them on sites such as StockX, and be sure to sign up at to be notified of the next exclusive drop via the link below.

Bad Bunny Forum PWR Shoes



Maluma x Macy’s Royal Fashion Collection

Maluma has partnered with Macy’s and Reunited Clothing for his Royalty fashion line. The clothing collection includes pants, shirts, shorts, dresses and more for men and women at prices ranging from $39.50 to $179. The line is available exclusively at and select stores.

Royalty by Maluma Relaxed fit plaid jumper, knit shorts



HER x L’Oreal Paris

Oscar- and Grammy-winning artist HER was announced as the new global ambassador for L’Oréal Paris in January. The 24-year-old singer-songwriter, known for her illustrious curls, kicked off the campaign with an ad for L’Oreal Paris Elvive Curls Dream Lengths Curls products. Some of her favorites include Micellar Shampoo and Frizz Killer Serum. To achieve her glowing look at the 2022 Grammys, HER used L’Oreal products including L’Oreal Paris Age Perfect Radiant Satin Blush, L’Oreal Paris Telescopic Mascara and L’Oreal Paris Color Riche Lipstick.

L’Oreal Paris Elvive Dream Lengths Curls Leave-In Cream


ASAP rocky

A$AP Rocky x Mercedes-Benz

A$AP Rocky has a lot to do. The father-to-be was named PacSun’s global ambassador last year, which resulted in the launch of several clothing collections. The latest being an exclusive and mixed capsule collection with Mercedez Benz. Inspired by ’90s pop culture, the collection includes t-shirts, sweaters/hoodies, pants, jackets, baseball caps and bags from $60 and up. The sold out collection is available at AWGE and PacSun and will begin to restock in May.

AWGE x Mercedes Benz White Long Sleeve T-Shirt (Pre-Order)


Kelsea Ballerini

Kelsea Ballerini x Covergirl

Country music star Kelsea Ballerini was announced as the new face of Covergirl late last month. The Grammy-nominated singer and winner of multiple ACM and CMA awards will be the face of an as-yet-unannounced Covergirl collection coming this spring and will join the brand in a multi-year partnership. “I’ve been a Covergirl fan for as long as I can remember,” Ballerini said in a statement. “I’ve always had an iconic tube of Covergirl mascara in my makeup bag, and I even wrote in my diary at 14 that one day I dreamed of being Covergirl. Makeup is another creative outlet. for me, and I’ve always said that if I wasn’t making music, I’d probably be a makeup artist!I’m thrilled and honored to be partnering with Covergirl, and can’t wait to share more about my favorite products from the brand. You can buy Covergirl products at major retailers such as Target, Amazon, Walmart, and Ulta Beauty.

Covergirl Clump Crusher Waterproof Mascara

$9.99 at Ulta Beauty

Lauren Aliana x Maurices Clothing

American Idol alum Lauren Aliana is the first-ever celebrity ambassador for Maurices clothing brand. The partnership will continue throughout Ballerini’s upcoming 2022 “Top of the World” tour presented by Maurices, the “Hometown Heroes” program, and various tempting activations and moments, including a CMA Fest competition prize pack and an exclusive Maurices t-shirt design collaboration showcasing Alaina’s talent. love puns and cool phrases. Click the link below to shop one of Alaina’s favorite jeans from the brand.

M Jeans by Maurice Everflex high waisted super skinny jeans


Demi Lovato

Demi Lovato x Bellessa Store

Last fall, Demi Lovato unveiled her very own vibrator. Discreet and small, the Demi Wand retails for $89 and is available exclusively at Bellessa Boutique. “We have joined forces to launch the Demi Wand, advocating sexual well-being and pleasure for people of all genders,” the company said in a new statement. “Demi Lovato is the most influential person to ever launch a signature pleasure product, marking a monumental breakthrough in bringing sex tech closer to the mainstream.”

Karl G.

Karol G x Crocs

Crocs has teamed up with several musicians, including Post Malone and Karol G, the latter of whom released her own collection on Valentine’s Day (which is also her birthday). Inspired by “self-love,” the Karol G-designed Crocs Classic Glogs ($70) and the Karol G x Crocs Mega Crush Clog ($110) are already sold out, though you can find them online by digging a little, and you can buy similar styles below. The classic Crocs designed by Karol G feature an upgraded rubber tread, with updated detailing around the outsole and Karol G’s exclusive custom Jibbitz charm. The classic clog has a rose-red colored base with decorative barbed wire, heart-shaped metal clips on the heel strap and a safety pin charm, as well as a heart-shaped Jibbitz charm.

Classic Crocs



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LAS VEGAS, NEVADA - APRIL 03: Doja Cat attends the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada.  (Photo by Lester Cohen/Getty Images for The Recording Academy)

Doja Cat x JBL

First-time Grammy winner Doja Cat was revealed as the new JBL Global Brand Ambassador on Monday (April 4). Doja teased the collaboration by wearing a custom JBL Clip 4 speaker on the 2022 Grammy Awards red carpet. support my ideas on their products. It’s easy for me because I really like their speakers and take them with me wherever I go. I would wear clothes made from JBL speakers if I could,” Doja said “I can’t wait for everyone to see all the cool things we do, including something coming very soon for my biggest fans.”

Click the link below to buy a JBL speaker like the one Doja rocked at the Gramys.

Clip JBL 4



25% OFF


Lizzo x Logitech

Lizzo has every reason to feel “good as hell.” In addition to launching his Prime Video show Watch out for the big Grrrls last month, the singer-songwriter stars in Logitech’s Defy Logic campaign which debuted in January. The campaign’s goal is to inspire and encourage the next generation of internet users to “embrace individuality” while pursuing their passions. Lizzo’s new single “Special” was featured in the campaign and while the partnership doesn’t include a specific product release, Logitech is a one-stop-shop for tech essentials that content creators can’t get their hands on. spend, like this Ultimate Streaming Solution Bundle ($369.98). ) that comes with the Yeti Microphone and Logietch StreamCam.

Logietch Ultimate Streaming Solution Pack


Grateful Dead

Grateful Dead x Igloo

Warmer weather means it’s time to launch the Igloos. And if you’re a Grateful Dead fan, you won’t want to miss this collection of coolers perfect for lifelong Dead Heads. The limited-edition cooler and tumbler collection sells for around $45 and up ($20 for tumblers). Each cooler features iconic artwork from the Grateful Dead album, including the legendary dancing bears, Bertha-inspired skull and roses, and a Steal Your Face lightning bolt symbol on a skull.

Grateful Dead Dancing Care Bears Little Playmate 7 Quart Cooler


DJ Khalid

DJ Khaled x Cybex

It’s family first for DJ Khaled! The proud father of two and his wife have teamed up with Cybex to release a “one of a kind” collection inspired by the couples of two adorable sons. The collection designed by Khaled captures the “rich beauty of a tropical jungle and an exotic animal kingdom” with vibrant patterns that feature lions, parrots and zebras. Strollers start at $400 and are available from Cybex and other retailers such as Nordstrom and BuyBuy Baby.

DJ Khaled x Cybex We the Best Mios Lux Nacelle



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