Biggest sneaker festival ‘Sneaking Out’ ends with a bang in Hyderabad – The New Indian Express

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Express press service

HYDERABAD: Hyderabad had an exciting weekend and Sunday ended on a high note with ‘Sneaking Out’, the country’s biggest sneaker festival, organized by SteppinOut and SoleSearch, in association with Royal Enfield. The second season held on Air Live, Gachibowli was one of the finest celebrations of all things street.

Hyderabadis witnessed an electric celebration of the rising trend in streetwear, sneakers and hip hop culture with a thrilling opening act from the phenomenal DJ Ivan Lendl along with acclaimed artists such as BohB, DJ Mavericks and Venom. Along with the largest selection of sneakers and streetwear ever seen from top local and international brands, the pop culture extravaganza hosted an elite lineup of more than 100 exhibitors from across the country.

Several brands showcased their line of products, including Farak, VibeTheHype, Cop Underdog, Helios, and Prosperity. The festival also featured performances from some of the country’s top musical artists and held other exciting activities such as auctions, game zones and more.

We caught up with Khusbu Mav, Marketing Manager of SteppinOut, who talked about how millennial and Gen Z-led sneaker and streetwear fashion is on a rapid growth trajectory in the country. “It’s evolved from a fad into a community of serious sneakerheads who dress feet first. Along with retail sales, it’s the resale market that pushes sneaker industry numbers out of the park. Events like SneakinOut aren’t just a platform for these stockists, they’re actually a celebration of sneaker culture and create experiences that have become an integral part of the sneakerhead community and are here to stay,” he said. he declared to CE.

Abhishek Bardia, head of marketing at SoleSearch, backs Khusbu to say that what was once considered a fad has become a multi-billion dollar industry globally and in India. “It is also seen as a new asset class by recent reports. This seismic shift is being led by Gen Z and young millennials who today belong to a more connected and aspiring global culture. Events like SneakinOut are a essential part of this ecosystem internationally.Given the rise of these industries in the country, these experiences are here to stay and become a must for young Indians,” he explains.

The Sneaker Festival has partnered with brands such as Royal Enfield, Casa Bacardi, Jimmy’s Cocktails and more, and has proven to be the perfect haven to celebrate the biggest cultural uplift across the country. The gathering was the perfect opportunity for the sneaker and streetwear communities to learn and celebrate their love for each other. The event ended on a grand and successful note, and should soon return on an even grander scale, organizers say, fingers crossed!

Brands around the world, and especially the country, are more than willing to make the most of streetwear, growing from a fad into a community of serious “sneakerheads” who dress with their feet first. The now multi-million dollar industry is here to stay!

HYDERABAD: Hyderabad had an exciting weekend and Sunday ended on a high note with ‘Sneaking Out’, the country’s biggest sneaker festival, organized by SteppinOut and SoleSearch, in association with Royal Enfield. The second season held on Air Live, Gachibowli was one of the finest celebrations of all things street. Hyderabadis witnessed an electric celebration of the rising trend in streetwear, sneakers and hip hop culture with a thrilling opening act from the phenomenal DJ Ivan Lendl along with acclaimed artists such as BohB, DJ Mavericks and Venom. Along with the largest selection of sneakers and streetwear ever seen from top local and international brands, the pop culture extravaganza hosted an elite lineup of more than 100 exhibitors from across the country. Several brands showcased their line of products, including Farak, VibeTheHype, Cop Underdog, Helios, and Prosperity. The festival also featured performances from some of the country’s top musical artists and held other exciting activities such as auctions, game zones and more. We caught up with Khusbu Mav, Marketing Manager of SteppinOut, who talked about how millennial and Gen Z-led sneaker and streetwear fashion is on a rapid growth trajectory in the country. “It’s evolved from a fad into a community of serious sneakerheads who dress feet first. Along with retail sales, it’s the resale market that pushes sneaker industry numbers out of the park. Events like SneakinOut aren’t just a platform for these stockists, they’re actually a celebration of sneaker culture and create experiences that have become an integral part of the sneakerhead community and are here to stay,” he said. He told CE Abhishek Bardia, Head of Marketing at SoleSearch, backs Khusbu to say that what was once considered a fad has become a multi-billion dollar industry globally and in India.” He is also considered a new asset class by recent reports. This seismic shift is being led by Gen Z and young millennials who today belong to a more connected and aspiring global culture. Events like SneakinOut are an essential part of this ecosystem on an international scale. Given the rise of these industries in the country, these experiences are here to stay and become a staple for young Indians,” he explains. The Sneaker Festival has partnered with brands such as Royal Enfield, Casa Bacardi, Jimmy’s Cocktails and more, and has proven to be the perfect haven to celebrate the biggest cultural uplift across the country. The gathering was the perfect opportunity for the sneaker and streetwear communities to learn and celebrate their love for each other. The event ended on a grand and successful note, and should soon return on an even grander scale, organizers say, fingers crossed! Brands around the world, and especially the country, are more than willing to make the most of streetwear, growing from a fad into a community of serious “sneakerheads” who dress with their feet first. The now multi-million dollar industry is here to stay!

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