Casablanca Men’s Collection Fall 2022


Since the launch of his brand in 2018, Charaf Tajer from Casablanca has been playing with the idea of ​​the high world. Leisure is the privilege of the wealthy, and its after-sports concept combined with the idea of ​​romance attached to the city signals wealth and status. The kickstarter to this narrative was the way the designer played with ideas of male identity and gender fluidity. When the Casa playboys started wearing pearls on the catwalk, for example, it wasn’t the current trend. And he literally relaxed the clothes, offering cashmere terrycloth tracksuits and printed silk shirts.

The brand narrative began to change in 2020 with the extension to womenswear. Overall, the woman from Casablanca – neat, icy, vaguely mysterious and loaded – is less nuanced than her male counterpart. Actress Emma Mackey, star of The diplomatic world, film from the fall 2022 collection, certainly adds charm to the CV of the Casa woman. And this season, her wardrobe is more glamorous than ever, in keeping with Tajer’s theme.

“It’s the first collection we’ve done in Paris; specifically on Paris at the end of the 90s. The era of Concorde and Lady Diana, and Dodi Al Fayed at the Ritz, and the whole universe of Jacques Chirac, the former French president so emblematic”, explained the creator on Zoom. “I grew up during that time…and it stays with me, so I wanted to dedicate this winter collection to that time.” One of the ways he did this was to add “couture” touches in the form of finely beaded pieces. These, which draw on the brand’s signature printed pieces, really fly. Just like a more refined use of sparkling embroidery on a tuxedo bolero (look 67).

This season’s feathered looks also reference high fashion, including a white winter cape and blue swan mini dress. The swan, “beautiful but naughty like Paris”, jokes Tajer, is the animal of the season. The film makes the link between the grace of this bird and that of the Concorde. The clean, triangular shape of the plane also inspired an abstract print in Gallic red, white and blue.

Beached in 2003, the supersonic Concorde could make the trip between Paris and New York in about half the time of a regular airliner and remains a symbol of glamour. It was the preferred mode of transportation for models, moguls, and occasional cheaters. Christophe Rocancourt, a French con man who, according to a 2002 interview, made “transatlantic jaunts on the Concorde ‘like preparing a daily lunch'”, made a cameo appearance in the film, which was shot, in part, at the Museum of Air and Space outside of Paris.


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