It’s Britney Spears’ comeback day! And just like our favorite twirling pop star who’s been teasing us with new music for a while and finally delivered to us, the AW22 collections we coveted when we saw them parade down the catwalk are now making themselves available to us right now. purchase (one wait was six years and the other six months, but you get the idea). And with the collections, of course, breathtaking campaign visuals. There’s an Oscar-worthy Gucci moment, Burberry spotlights community, and Dior Men transcends time. We hear you scream give me more and so there’s also an exciting new Browns exclusive, Courrèges x David Sims and an Adidas sneaker from Parisian label Song for the Mute. Here’s what’s trending.
Images courtesy of Gucci
Gucci hacks Kubrick for its stunning campaign
Fashion and film are, of course, old bedfellows, but there are few houses as world-obsessed as those seen on the big screen like Gucci. A passionate cinephile, Alessandro Michele’s work has always been imbued with a transformative, cinematic quality – a sense that his garments are designed to elevate their wearers above prosaic normality; to make them characters in their own epics. “I have always imagined my collections as films capable of conveying a cinematography of the present: around twenty stories, eclectic and dissonant, which can sanctify the human being and his metamorphic capacity”, he writes in a new press release. This is evident in examples like the seven-part series he created in collaboration with Gus van Sant, Opening of Something That Never Endedand love parade, the house’s centennial show on Hollywood Boulevard.
For the campaign of Exquisite Gucci, the collection presented by the house during Milan Fashion Week in February, Alessandro and the team have not only chosen to celebrate cinema, but also to hack the big screen and write the collection in the annals of the cinematic history itself. A powerful tribute to Stanley Kubrick – “A philosophical filmmaker who, better than others, emanated the magic of that inextricable knot through which cinema breathes life and magnifies it”, says Alessandro – he sees some of the most emblematic of the “genre sculptor” the most emblematic films — the brilliant, 2001: A Space Odyssey, A clockwork orange, Eyes wide closed and Barry Lyndon – recreated with looks from the collection at their heart.
“Stick to my creative practice, I grabbed these films, re-semanticizing them, populating them with my clothes,” he continues, referring to the collaborative process between himself, image makers Mert Alas and Marcus Piggott, the Warner Bros. film studio. and Milena Canonero, the esteemed costume designer who worked closely with Kubrick, who brought the riveting campaign to life. A bodice dress from Gucci’s collaboration with Adidas is worn by a croquet player in a reimagined scene from Barry Lyndon; “90s shoes with a fetish taste” spice up the frames of A clockwork orange; a tumbled tulle gown hovers in the clinically backlit hallway of Discovery One in 2001: A Space Odyssey. “Exquisite” isn’t even close! MRS
Burberry takes a look at community spirit for AW22
The end of summer may be just a stone’s throw away, but if Burberry’s AW22 campaign is any indication, it’s far from cause for despair. A celebration of the “power of community,” a statement read, a new series of films and images shot by Inez & Vinoodh sees a host of some of the hottest faces in fashion and culture – including Mariacarla Boscono and Moses Sumney – transported to sunny Los Angeles. With each person shown in a light that highlights their full sense of individuality, the campaign includes plays of contrast – delicate pleated skirts in candy pink cotton and floral lace corsets are juxtaposed with tough leather ensembles and completely black. Pragmatic pea coats and harrington jackets in Burberry’s iconic beige gabardine sit alongside belted dresses cut from the same fabric. The campaign’s community celebration is extended by spotlighting The Compton Cowboys, a black-owned, Los Angeles-based nonprofit dedicated to uplifting “local African-American communities by fighting stereotypes and developing lasting skills through horseback riding and a connection to the outdoors.” As part of the partnership, Burberry will donate to the organization, proving that fashion can go beyond its immediate mission to be a force for good. MRS
Dior Men looks to the present for its AW22 campaign
These nocturnal walks through the quiet cityscapes of the last two autumns feel like an eternity, living only as hazy memories of a time of both uncertain chaos and simple tranquility. It’s unlikely we’ll be back there this fall, but that lingering worry, that hope is still deep within us. It was this period that permeated Kim Jones’ AW22 collection for Dior Men late last winter when she recreated Paris’ Pont Alexandre III, mixing sweatpants with sewing and gardening references. with “outing” pearls and emeralds for a collection that has stood the test of time. Now, in the new campaign, photographer Rafael Pavarotti places the collection against a dreamlike backdrop of that same bridge in cold winter morning tones, with those same young men wearing berets (their headgear in new styles by Stephen Jones) in these knife-edged bar jackets, leather puffer jackets, leopard-print macs, flower-embroidered bags and chic Birkenstocks. No, we may not go back to the worries of last winter, but Dior’s campaign notes how something about that period changed our relationship between informal and formal dressing in the present. XL
Image courtesy of Browns
Browns Exclusive New Drop Is A Wholesome Artistic Takeover From Carhartt WIP
There is, of course, a long documented history between the fashion world and the art world. What’s a bit newer, however, is how fashion has come into fashion lately for SS23. Bringing all three together in one creative blend, the new capsule collection from Carhartt WIP and Small Talk is sold exclusively at Browns. Carhartt WIP’s traditional workwear – from neutral double-knee denim cargo pants and a matching vest and jacket, to organic and cotton t-shirts, a sweatshirt and a tote bag – are adorned with a patchwork of stunning botanical artwork from New York-based brand Small Talk, including frogs, flowers, sun gods, ducks, earth and more. Each design is inspired by gardening magazines, seed packets, grocery store finds, and outdoor guides, then painstakingly hand-embroidered over many hours onto each item. Incredibly limited edition, get your unique and chic new khaki from the Browns website. XL
Images courtesy of Courrèges
Courrèges calls on David Sims for its new campaign
Among the brand’s many recent redesigns, one that we’re really here for is Nicolas di Felice’s phenomenal Courrèges house redesign. In just three seasons, the Belgian designer – and former Nicolas Ghesquière – has distinguished between paying homage to the house’s eponymous founder, a fashion legend in his own right, and bringing a contemporary hot-girl (and boy) spirit. !) sensuality in the mix, creating effortlessly chic yet seriously sexy garments that have taken the streets of Paris, London and New York by storm. This week Nicolas and the gang released their most ambitious campaign yet, shot by a living legend of fashion photography: David Sims. Holding crumpled silver cans in their hands – a nod to the glittering decor of the latest Courrèges show – an intergenerational team of models, including David Stevie’s daughter and Belgian veteran Anne-Catherine Lacroix, are caught in the middle of the action , as if twisting into an irresistible, pounding beat. Trust us, this is the one we’re more than ready to dance to! MRS
Image courtesy of Song for the Mute
Song for the Mute designed a new ’90s-style sneaker with Adidas
In the late 1960s and early 1970s, an urban housing project was set up in the 13th arrondissement of Paris called Les Olympiades which was designed to be a hub for young people of the moment to occupy (now , it is best known for its Pagoda shopping center). But it’s where Lyna Ty, creative director of Song for the Mute, spent much of her early childhood, and her nostalgic memories of growing up, belonging, and discovering your tribe serve as the cornerstone of the new brand collaboration with Adidas. Their first collab is the SFTM-001 shadowturf honeycomb sneaker with a ’90s feel in its distressed styling, mesh and leather upper, reflective detailing and text embroidery. With the shoe available via the Adidas Confirmed app now, keep your eyes peeled for more releases from the collaboration during AW22. XL
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