Joshua Vides x New Balance sneakers and clothing



Concept artist Joshua Videos and New Balance join forces on a collection of limited edition shoes and clothing.

Known for his aesthetic inspired by black and white cartoons, the SoCal-born and first-generation Guatemalan artist has several coveted collaborations under his belt – Fendi, Bmw, The cents and Converse to name a few.

Joshua Vides x New Balance is more than just an extension of the artist’s signature sketch style. This collection also draws on her experience with New Brunswick and her process as an artist.

“The backbone of this collection is the process; from my introduction to New Balance at an early age to my current daily practice, ”Vides said. “My first pair of New Balance sneakers was a heirloom from my pops. They were 574s and they were very comfortable so I would wear them out while painting. He added: “By the time I was done with them, they were covered in mud and paint from my nightly adventures as a graffiti artist, and since I’m known for working in black and white, I wanted to mix the two worlds on each item in the collection.

The New Balance 57/40 from Vides comes with an all-cream upper and black detailing, while the 327 reverses the color scheme with a predominantly black construction and pops of white. The theme continues in the clothing, with paint-inspired t-shirts and hoodies.

Joshua Vides x New Balance is now available on Joshua Videos and Matte black coffeethe websites of. The capsule is launched worldwide at New balance November 13. The prices are as follows: $ 130 for the 327, $ 150 for the 57/40, $ 85 for the hoodie, and $ 45 for the t-shirt.



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