Sneaker-customizer-to-the-stars Katty Customs teams up with legendary 2021 Grammy-nominated rap producer Just Blaze for a new show on Uproxx that combines celebrity interviews with the eye-catching, conversationalist world of sneaker customization. Fresh Pair – come to the Uproxx and YouTube.com/UproxxVideo in early 2022 – will see Katty and Just combine their taste-making talents to create bespoke kicks for some of the biggest names in hip-hop and entertainment, elevating the sneaker to its true status as a design item modern luxury.
âWith the personalized work she does, it’s art in itself,â Just Blaze said. EDITING magazine, Jay-Z’s newest venture, in an interview on the new show. âIt’s not just about sneakers. It is also a question of art.
When it comes to this, Fresh Pair is all about the art of designing great sneakers. Collaborating with Just and delving deep into the careers of the stars she works for, Katty will attempt to create designs that resonate on a deeper level with some of the world’s biggest trend setters.
âMusic artists have exclusive sneakers,â Katty said Editingby Gabrielle Pharms. âThey can go to Nike and get it in a different colourway, but it’s different. Me and Just can bring something different as they learn a little bit more about their past and put it on a shoe. It will be really special.
Find out more about Katty and Just’s new show Fresh Pair go to Editing read the full interview and stay tuned for the launch of the first episode, here on Uproxx, in early 2022.