Kanye West courts Julia Fox, GAP and Balenciaga

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It’s the weekend, baby!

2022 starts with a bang, or maybe a whimper, depending on who you ask. Between the impending premiere of Kanye West’s documentary, the “Heaven and Hell” music video and commercial, and the buzzing new relationship, Ye’s news cycle has barely taken a break.

Last week, another divisive phenomenon, NFTs, generated just as many headlines. Chains has opened the Metaverse’s first jewelry store, GAP plans to release a series of digital hoodies, and SUPERPLASTIC has recruited Paris Hilton and Iann Dior for an NFT collaboration.

Oh, and Melania Trump is auctioning off her hat and her face on the blockchain.

In Products You Can Actually Hold, Balenciaga launched a sleek new sneaker silhouette, Gucci and The North Face came together for a second act of collaboration, New Balance released a leather-free version of the 990V5, and Loewe’s Taken away as if by magic collab hit the resale market at extreme margins.

Most importantly, Awake NY released a charity t-shirt to benefit survivors of a fire that tore through the Twin Parks North West building in the Bronx, killing 17 and injuring many more.

Aside from Ye, many other celebrities got down to business. Steve Harvey went on to kill the “fit game,” Machine Gun Kelly cosplayed a Foot Locker employee while proposing to Megan Fox, and Logan Paul paid $3.5 million for fake Pokémon cards.

Enjoy your Saturday and try not to lose too many brain cells wondering why Tom Brady has a clothing line.

Ye & Demna’s bromance reaches fever pitch with “YEEZY GAP Engineered by Balenciaga”

“YEEZY GAP x Balenciaga – which has no official release date beyond simply ‘2022’ – is less a clothing collection and more a celebration of Ye and Demna’s friendship.”

Prada’s sneaker pedigree is indisputable

“Prada has a rich history of sneaker design, one that goes back further than the cool luxury sneaker boom that started about five years ago.”

So, is fashion month digital or IRL or what?

“The state of the FW22 womenswear calendar, which is due to begin in New York on February 11, hinges largely on the severity of the pandemic four weeks from now – so consider the things to be determined for now.”

Follow Ye and Julia Fox, the internet’s favorite couple

“Stunt or not, the pairing of two artists whose work tends to blur the line between public and private is the spectacle of a lifetime – and I’m more than happy to watch it.”

All about B-Corp – The new “It” certificate for fashion

“Is B-Corp’s holistic philosophy the standard we expected? »

What did the F%*$ Bottega do to the Great Wall of China?

“Even though the brand doesn’t have an Instagram, Bottega Veneta is doing its best to get on Diet Prada.”

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