Machabaphala launches its own shoe brand

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Shoes have a fashion and functional purpose, which is why Glen Tshoarelo Machabaphala created his own line of shoes.

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Machabaphala holds a bachelor’s degree in engineering and a master’s degree in business administration.

He is the creator and CEO of 4Gy Footwear and like most people at eKasi he has an inspiring story to tell.

With the creation of his range, he created fashionable shoes with a strong message.

Machabaphala seeks to encourage young people to provide life-changing career opportunities to those in need.

“4Gy is a Mzansi brand that honors Ubuntu, winners, movers and Gs from all walks of life. We intend to make a contribution to youth employment and generate opportunities. It is a brand of Mzansi shoes that represents hope.

“The winning culture inspired the champion’s brand sneakers. It also encourages people to persevere in the face of adversity in order to achieve their dreams and to keep in mind the need to forgive themselves in order to start winning in life.

According to the resident of Thembisa, the goal of the brand is to serve as a vector of job creation for young people.

“Regardless of my credentials as a founder, I was unemployed when I started building the brand.

“Rejection was exactly what I needed to reorient myself and fulfill my destiny. God is always in control. My parents wanted me to work for a big, well-known company, especially after so many years of study. Working would involve that I could only add a specific number of people based on my salary.” They realized later that the goal was bigger than

just a job, which required some education as well as fulfilling a God-given mission and a life worth living,” Machabaphala said.

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