NBA players with Jordan Brand shoe deals: Paolo Banchero helps Duke take over iconic North Carolina sneakers


Michael Jordan is a North Carolina Tar Heel, and he always will be. But at this point in his life, he is first and foremost a businessman, and the Duke Blue Devils are good for business.

Jordan Brand signs No. 1 overall pick Paolo Banchero to a sponsorship deal, making him the third player from Tar Heels’ rival Tobacco Road to sign with basketball’s most recognizable brand. Banchero joins fellow Duke products Jayson Tatum and Zion Williamson, both of which have branded shoe offerings.

A signing deal is also likely for Banchero, particularly if he makes waves early in his Orlando Magic career. He joins teammate Moe Wagner on Jordan’s roster, meaning there are more Magic players than Tar Heels also representing Jordan Brand.

Wake Forest (Chris Paul), Kentucky (Bam Adebayo) and Florida (Bradley Beal) also represent His Airness in the current NBA.

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Which NBA players have Jordan Brand endorsements?

Of the current active NBA players on active deals, 16 players are endorsed by Jordan Brand.

Player Middle School
Bam Adebayo Kentucky
carmelo anthony Syracuse
Paolo Banchero duke
Mike Conley Jr. ohio state
Luc Doncic N/A (International)
Andrew Drummond UConn
Rui Hachimura Gonzaga
Victor Oladipo Indiana
Chris Paul WakeForest
Otto Porter Jr. georgetown
Jayson Tatum duke
Moritz Wagner Michigan
Kemba walker UConn
Russell Westbrook UCLA
Sion Williamson duke
Cody Zeller Indiana

There is, of course, a non-zero chance that Mark Williams will be next to be signed as the Hornets’ first-round pick in this year’s draft. Funny enough, Williams is another Duke alum.

Who could be the next North Carolina player to sign with Jordan?

Although nothing is definitive, no North Carolina player was drafted last season. Much of this is due to center Armando Bacot choosing to return to college.

Bacot is the best bet among North Carolina’s NBA hopefuls to sign with iconic brand Nike. Caleb Love could also be in the conversation.

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Among incoming freshmen, Meonomee Falls freshman Seth Trimble hopes to make an early impact.

The reality, however, is that Duke continues to guarantee impressive incoming classes, and unique players are easy picks for endorsements because the hype machine moves so quickly for them.

Which college teams are sponsored by Jordan Brand?

Jordan Brand still has a relatively short list of teams with college basketball jersey sponsors.

North Carolina is, of course, at the top of the list. Beyond that are Florida, Houston, Michigan, Oklahoma, Marquette, Georgetown, and UCLA.

Don’t expect to see Duke join the ranks anytime soon. There would be an uprising in Chapel Hill.


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