New Balance and Los Angeles-based inner peace collective District Vision have unveiled a co-branded apparel and footwear collection, which will launch alongside a series of micro-courses on mental health.
The capsule collection features technical apparel including t-shirts, shorts, leggings, lightweight jackets and anoraks, with hand-drawn organic design elements by acclaimed artist Filip Pagowski. As well as two colorways of New Balance’s FuelCell RC Elite v2 sneakers.
The New Balance and District Vision collection will be available exclusively on districtvision.com from March 17, before rolling out globally on newbalance.com from March 24. Prices will range from 55 to 220 US dollars.
Kevin Fitzpatrick, Global Director of Performance Marketing at New Balance, said in a statement, “This collaboration demonstrates New Balance and District Vision’s commitment to providing consumers with the tools and insights they need to improve holistically.
“Through these micro courses, we continue to bring mental health awareness to the fore, along with our most innovative footwear and apparel. We hope that through this collaboration with District Vision, we can continue to draw attention to the importance of mental health and show how running can be one of the many useful tools for mental wellbeing and physical.
In addition to co-branded products, the collaboration will also include a series of micro-courses to provide consumers with tools designed to increase mental health awareness through running. These will feature athletes Emily Sisson and Brenda Martinez on what they do as professional athletes to overcome mental barriers, and rapper, actor and mental health awareness advocate GaTa will discuss how his recent introduction to running has changed his approach to mental well-being.
Each course costs US$10 and will be available on the District Vision website starting March 11.
Max Vallot, co-founder of District Vision, added: “We are delighted to have the opportunity to work with a historic running brand, like New Balance, on a collaboration that goes beyond the simple product. We hope consumers will better understand what it really means to be a “mindful athlete” and learn how running can be used as a tool in their mental wellness journey.
