- Peter Moore designed the Air Jordan 1 and Jordan’s signature Jumpman logo.
- He died on Friday, according to industry sources and confirmed by Nike and Adidas.
- Moore is widely considered an industry pioneer. He was Nike’s first global creative director.
Peter Moore, who designed the Air Jordan 1 and was instrumental in the birth of the modern sneaker industry, has died, according to Insider sources and statements from the Jordan brand of Nike and Adidas.
“We are deeply saddened by the loss of Peter Moore, an iconic designer, whose legacy will forever be linked to the Jordan brand, and the sneaker culture he helped create,” Howard “H” said. White, vice president of the Jordan brand and longtime company. veteran, in a statement. “We express our deepest condolences to the Moore family during this time.”
Moore, who helped create the Jordan line, is best known for the Air Jordan 1, which debuted in 1985 and remains a cornerstone of sneaker culture, with many premium aftermarket sales.
“We’ve lost an icon,” D’Wayne Edwards, founder of Pensole Lewis College and former design director of Nike’s Jordan brand, told Insider.
There’s even a documentary on the shoe, “Unbanned: The Legend of AJ1”.
“It’s as relevant to the culture now as it was then,” Ron Dumas, who worked with Moore at Nike, told Insider of the Air Jordan 1. amazing story. By the time this shoe came out it was groundbreaking. . Nike’s attitude was about it. This is how you disrupt the markets and stand out. I’m extremely proud to make this part.
Moore played a pivotal role in creating the Jordan line. In addition to the Air Jordan 1, he also designed the Jordan brand’s iconic Jumpman logo and original Wings logo.
“Without him, there is no Jordan brand,” Edwards said.
The Jordan line, while an ongoing success, debuted at a critical time for Nike, helping it break a rare two-year slump that began in 1984.
“His name may not be as recognizable as others in Nike history, but his impact cannot be overstated,” Nike historian emeritus Scott Reames wrote on LinkedIn. “If there was a list of the 50 most influential employees of Nike’s first 50 years, Peter would be on it.”
Dumas credited Moore with laying the groundwork for the company’s early design efforts, which included the ubiquitous Nike advertising posters that adorned thousands of children’s bedrooms in the 1980s, many designed by Moore.
Reames added that the posters were so popular that some professional athletes negotiated posters into their Nike endorsement deals.
Moore is also known for his time at Adidas, which he joined after leaving Nike in the late 1980s.
“The Adidas family is saddened by the passing of our dear friend Peter Moore,” the company said in a statement. “Our hearts go out to Peter’s family, friends and everyone who knew him. Peter was a true legend and icon in our industry, and it’s impossible to overstate the impact he had on Adidas. He will be greatly missed and his legacy will live on forever.”
Moore retired in 1998 but continued to create art, even exhibiting her work in Portland in 2013.
Jordan’s relationship with Nike is considered the gold standard for athlete endorsement deals.
The origins of Nike’s relationship with Michael Jordan remain somewhat disputed, but Moore is consistently credited for his role in launching the line.
Nike co-founder Phil Knight told USA Today in 2015 that Moore and former Nike executive Rob Strasser were the “MVPs” of the partnership.
Last week, The Hollywood Reporter reported that Matt Damon and Ben Affleck were developing a film about Nike’s efforts to sign Jordan, focusing on the role played by former Nike executive Sonny Vaccaro.
Vaccaro described Moore as a “singular” figure in the history of the industry.
“There’s no one like Peter in the business today,” Vaccaro told Insider. “Today does not allow individuals to do what Peter Moore did. Peter Moore was, and is, in my mind, one of the most honorable human beings I have ever known. He was beyond reproach and he gave me advice on how to make me a better person.”
Moore was known for his work ethic, straightforward nature, and humility.
“He let his work stand on its own,” Dumas said. “In today’s world of building your own brand, it just leaves the work in place and lets others comment on it. To me, that feels fair and honest and natural. I admire that .”