Represent’s Croc-Embroidered Viper Sneakers Arrive Today


A brand best known for its iconic pieces like its Owner’s Club logo hoodies and its ultra-versatile 247 line, a capsule wardrobe essentials for all occasions, Represent is a label that has quickly found its way onto the radar of the coolest dressers in fashion. Starting life as George Heaton’s college project as a canvas for his graphic print styles in 2011, the brand has since embraced a more refined aesthetic and moved into all manner of menswear, even extending to sunglasses and shoes.

On the latter, Represent has offered several versatile silhouettes so far, with fan favorites including the effortless Reptor Low and minimalist Core sneaker. Taking a more maximalist approach, the all-new Represent Viper is a sneaker two years in the making, which is expected to be the brand’s most coveted to date. Last week, we exclusively revealed that the shoe would drop on Wednesday, August 17 at 8 p.m., and we’re going to assume you’ve prepared for the event with Rocky the intensity of the workout edit since.

Arriving in two colorways, triple black and triple flat white, the silhouette marks Represent’s first fashion-focused technical runner, incorporating a luxuriously tactile ballistic nylon and tumbled leather upper. So far, so simple. But, add to that the embroidered croc detailing that runs down the medial and lateral sides of the shoe (giving the shoes their snakish name), plus a chunky custom mounded translucent rubber sole with embedded “R” branding, and the Viper is anything but subtle.


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