Sneaker Shop Undefeated First East Coast Store Opening in Nolita – Trade Observer


sneaker seller Unbeaten is opening its first-ever East Coast outpost in Nolita, Commercial Observer has learned.

Undefeated signed a 10-year lease for 6,162 of the luxury residential building in 75 Kenmare Street, learned Commercial Observer. The asking rent for the space — which includes 4,212 square feet on the ground floor and 1,950 square feet in the basement — was $195 per square foot, according to the landlord broker. to buildit is david abrams.

Los Angeles-based Undefeated will open its New York store in the seven-story building, whose interiors were designed by Lenny Kravitzit is Kravitz Design, in spring. The retail space has seen a lot of interest from restaurants, but Abrams said he wanted to bring in a business that would complement neighboring tenants. Bondi Sushi and M jewelers.

“Streetwear has always been something we wanted [and] …with the residential units above, we really wanted something elevated,” said Abrams, who represented the owners with a colleague Elliot Goldschmidt and Newmarkit is Peter Thompson. “It’s just a big name. They bring that LA vibe we were hoping for.

Most of Undefeated’s eight US locations are in California, the 20-year-old store has 22 overseas outposts in Japan, Hong Kong and China. This is collaborated with big brands like Nike on high-priced sneakers, including the Air Max 97 since the company was founded in Los Angeles in 2002.

His future home in New York was developed by a trio of owners — DHA Capital, Premier Atlantic Real Estate and Acquisitions AMS — in 2016. The property, on the northeast corner of Mulberry and Kenmare streets, is also known as 196 Mulberry Street.

CBREit is Matt Chmielecki handled the case for Undefeated. Chmielecki was not immediately available for comment.

Celia Young can be contacted at


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