Sneakmart to discontinue NFT sneaker collection dubbed Metakicks in February 2022


France-based startup Sneakmart recently announced the launch of Metakicks, a collection of NFT sneakers in mystery boxes for sneaker addicts.

A first of its kind in the industry

The hype surrounding non-fungible tokens (NFTs) continues to thrive despite the tumultuous crypto markets of late.

As a result, French startup Sneakmart recently announced plans to capitalize on high sneaker demand and a booming secondary market to launch Metakicks.

According to the announcement, Metakicks is a collection of NFT sneakers in mystery boxes for sneaker lovers.

Notably, Metakicks’ mysterious NFT concept is the first of its kind in the industry. Through Metakicks, Sneakmart aims to attract sneaker users to the growing digitized fashion industry fueled by NFTs.

It’s no secret that the growing popularity of Web3 and NFTs has opened up a whole new realm of possibilities for brands around the world and ways in which they can increase their sales and expand their business footprint around the world.

The growing adoption of NFTs has also given sneaker lovers the opportunity to own a limited pair of sneakers and sell them on the secondary market for up to 10 times their purchase price.

For the uninitiated, the resale market in 2021 was worth over $6 billion. However, with major fashion brands such as Sneakmart entering the NFT landscape through Metakicks, the size of the resale market is expected to increase further.

Bringing people closer to digital sneakers

Sneakmart, the community-driven Streetwear app is burning midnight oil to bridge the gap between physical sneakers and their digital interpretations. Notably, the fashion startup app compared buying a physical pair of sneakers to resell later to buying a digital pair and reselling it for a higher price.

Commenting on the development, Anthony Debrant, CEO of Sneakmart, said:

“Sneaker addicts love to collect and wear a lot of sneakers. Everyone loves sneakers today, everyone wears them. With Metakicks we want to give the opportunity to start collecting digital sneakers through unique designs.

NFT is all the rage these days and Sneakmart is positioning itself as the leading sneaker brand via the latest phenomenon taking the world by storm.

Instead of buying sneakers and reselling them for a higher price in the future, people are now more interested in owning digital collectibles with rarities. Thanks to Metakicks, Sneakmart is confident of benefiting from the NFT frenzy.

What to expect from Metakicks?

To date, the Sneakmart team has developed 15 unique 3D animated designs using different colors, shapes, materials and textures to allow users to differentiate their digital collectibles in the virtual world. For this, Sneakmart has partnered with several brands and celebrities to release unique editions in their names.

Most notably, there will be a total of 625 pairs of sneakers in 6,250 Metakick boxes. All Metakick boxes will be available for purchase when the collection drops. When you buy a Metakicks box, the type of sneakers it contains will remain anonymous until the lucky owner decides to open them.

Those interested can check out the official Sneakmart website to purchase the Metakicks boxes once they go live.

Notably, the minting process has two stages, namely whitelisting and public selling.

People who participate in the whitelist sale will get an exclusive discount on the mint price and get at least one Mystery Box. The whitelist sale will be followed by the public sale.

Prepared for launch in February 2022, the mystery box’s strike price will be revealed soon.

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