The function of fashion by Zegna

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Creative, curious, thoughtful, thoughtful and surrounded by beauty, this is the enduring image of the fashion photographer. He is a man of the city, an esthete, a predictor of the times and invited to all the parties. He is also the epitome of attire for all occasions. And Zegna’s new collection, which revolves around a new concept of masculinity, free from prejudices and superstructures, encapsulates this snapshot of an archetype.

The collection focuses on breaking down the barriers between dressing for different occasions, from work to play. Even luxury pieces have adapted to new needs by integrating the functionality of leisurewear. This is how you create high-quality, tailored hybrid garments designed to be worn 24/7. They perfectly suit the dynamic life of a fashion photographer, whose nomadic lifestyle is the inspiration for this shoot for Zegna’s new collection.

Curious creativity

Inspiration lives in all aspects of daily life. And the job of the photographer is to capture it in its singular vision. To keep a curious eye on the world around him, his routine is never too static. Art and design exhibits, bustling new restaurants, and outdoor walks to people-watch and examine the changing daylight are just a few of the tricks up their sleeve. This is how his eye is trained and his mind remains receptive to new ideas to enrich each photo. To follow this dynamic work that combines concentration and leisure, the perfect balance begins with the shoes.

Zegna
Zegna

Here the Triple Stitch sneakers from Zegna come into play. With a casual yet smart look, the style combines the comfort of an athletic shoe with the versatility of a more formal shoe. Crafted from exquisite materials – textured leather, durable canvas, the softest suede – the flexible structure and lightweight rubber sole make the Triple Stitch sneakers suitable for a long day of walking, as well as formal occasions.

Zegna

Captivating imagination

Camera in hand, it’s time to shoot. The photographer organizes each scene in an idyllic setting for each shot, subject and moment. He organizes the lighting, the color combinations, the objects and the decorations. Every detail is meticulously crafted to capture her inspiration. After an initial phase of creative chaos, the positions are taken and silence settles on the set at the start of filming. As always, the photographer’s work is dynamic, as are his clothes.

Zegna
Zegna

The Zegna linen twill overshirt is an expression of the brand’s innovative “Luxury Leisurewear” style. An ideal alternative to the classic blazer, it is the visual representation of a brand that has been dressing men for 110 years, while being inventively modern. It can be worn from morning to evening and on any occasion. The oversized fit is contemporary and relaxed, while the shirt collar and cuffs add structure and elegance. In the Overshirt, the timeless aesthetic of a classic blazer is deconstructed and reinterpreted, to give voice to a new style philosophy that combines excellence, quality, modernity and comfort.

overshirt
overshirt
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