The latest it-bags come from traditionally streetwear brands


The influence of social media on orient oneself cycle is undeniable. The world exhibition fashion outlook leads to a faster cycle of cool versus cringe, and with access to everything everywhere, it’s harder than ever to figure out exactly what the zeitgeist is buying.

Such is the case in the world of accessories. With microtrends overlapping and converging like never before, the verdict is clear: anything goes. Brands like Balenciaga reintroduce cyber heart-friendly classics, feminine clutches are back and every red carpet sets in motion a viral bag moment. (Remember the glass Coperni bag Doja Cat brought to the Grammys? A moment.)

The idea of ​​a wardrobe staple has all but died out in the handbag industry. At one end of the spectrum are its tiny bags – the more impractical the better. Made public by jacquemusmicro-bags like Marniit is mini straw tote and Alexander Wangit is shrunken sports bag pairs well with baggy cargo and plays quite well with A2K-inspired shrunken tees and mini dresses. That doesn’t mean larger-than-life bins are outdated. Saint Laurentit is Maxi Cabas Icarus and Chanel 22 bag are proof of that. The only rule is that there are no rules.

One trend worth noting is the growing number of brands rooted in streetwear creating high-end designer bags, a category often associated with heritage fashion houses. Take stone mossit is Kiss the bag, a hand-shaped handbag that gives a nod to collectible handbag culture and a hair flip from the classic styles of heritage brands. (While in fairness Pyer Moss is more sophisticated than the term “streetwear” would suggest, the brand’s sneakers and slouches make them a crucial part of any conversation about what is and isn’t associated with to the category.)

super kid also belongs to the conversation with his “kissing bag“, a flap handbag with layered artwork that creates a kissing couple when closing. palm angels is another example, with its array of playful handbags, of the asymmetrical “travel bag” to “palm beachwhich boasts ocean waves and a bold closure of palm trees.

Do streetwear brands own the future of women’s handbags? Not enough. On the contrary, the category will continue to expand, becoming more and more democratized with high/low priced it-bags from brands from all walks of life. We like to see it.


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