The store specializes in rare shoes but also offers ubiquitous sneakers in addition to accessories and apparel from brands like Supreme, BAPE and Essentials.
This article was written by InsideNoVa.com, WTOP’s press partner, and republished with permission. Sign up for InsideNoVa.com’s free email subscription today.
James Gerrald Jr. and Christian Henderson are both from Woodbridge, so when they decided to open a sneaker store, there was no doubt where they would locate.
“It was important for us to be in Woodbridge because that’s where our largest clientele [is], and we grew up there,” said Gerrald, co-owner of boutique Re-Up Sneaker. “We built our friendship there in Woodbridge, we went to schools there. We thought it was the right thing to have our initial store where it all started. »
Gerrald attended Montclair Elementary and Woodbridge Middle schools, while co-owner Christan Henderson went to Drew Elementary and Godwin Middle. They both graduated from Gar-Field High and now live in Woodbridge.
Gerrald, known in the sneaker game by his alias Amani Fox, has been in business for over a decade. He and Henderson initially operated their online store while Henderson worked at Sprint and Gerrald as an aircraft project manager, which he continued.
They started looking for storefronts a few years ago because business was booming and they saw the opportunity to do more. The duo realized that shoe stores in Potomac Mills were running out of new sneaker releases, like Jordans.
The Re-Up buys, sells and trades remarkable new sneakers at “[provide] a product that people are looking for but having a hard time getting,” said Gerrald. The store specializes in rare shoes but also offers ubiquitous sneakers in addition to accessories and apparel from brands like Supreme, BAPE and Essentials.
After a successful grand opening in early June, the owners are looking to the future. They plan to get direct inventory of the brands they carry, collaborate with local high schools, run back-to-school campaigns, and embrace the community by hosting young adults for internships and volunteering.
Their internship opportunities are tailored to individual interests. “We want to expose them to entrepreneurship… [so they] know how it’s doing from a business and financial perspective,” Gerrald said. It is also about “[giving] the opportunity to look forward [something].”
It goes back to Gerrald’s work experiences at a young age and the independence that earning his own money gave him. “I just want to be a steward of the community and give them an opportunity because the opportunities were given to me as a young person…People tell me that, it’s just me doing the same and giving back” , did he declare. .
The Re-Up opportunity goes through sneakers because fashion remains relevant and allows individual expression. “They can come as they are and express themselves,” Gerrald said of interns and volunteers. The Re-Up welcomes anyone to bring their skills or develop new ones, the experience is flexible.
In addition to having high school interns this summer, the store also hopes to partner with local businesses, like Inspired Art Barber Shop. Inspired Art co-owner Steve Zeiders has known Gerrald and Henderson for years and has been a customer of Re-Up for almost as long.
Zeiders said of the store, “It’s not just about what you see on the wall. If there is something specific you are looking for, they will go above and beyond to accommodate your needs.
He also appreciates Re-Up’s attention to detail and people-centric approach. “You are dealing with professionals who are businessmen and genuine. You get the real deal there and they really care about every customer.
He noted that Re-Up has partnered with Inspired Art for back-to-school campaigns. “Helping our community and giving back is vital, and they understand that,” Zeiders added.
Gerrald said the store hopes to build community inclusion. “Everyone wants to be part of something and feel included… Please come. You don’t need to be a customer to enter the store. Come chat with us.