Nike and New York go back a long way, especially Uptown. The brand has been a fixture in Harlem and the Bronx for decades, with those enclaves helping put models like Jordans on the map. Now, the sneaker company is formalizing those relationships by opening new Nike Unite concept stores in Harlem and the North Bronx, meaning it now has a presence in all five boroughs.
Nike kicked things off by launching its new location in the North Bronx on September 22, followed by the official opening of its Harlem store on October 27.
Both locations are designed to be community centers. At these new Nike Unite stores, residents of the Bronx and Harlem can come together to shop for the latest performance footwear and apparel in an effort to pay tribute to local athletes while keeping area kids moving and playing. ‘exercise.
Each new store also offers high-end performance apparel and footwear for women, men and kids, with an emphasis on basketball. Shop at either location for Jordan fleece tops and pants, Club Fleece hoodies for men, Essential Fleece for women and kids, and even tech must-haves like the Nike Pro collection for women, Indy bras and Tempo racing gear. Stores are also stocked with lifestyle shoes for men and women, including the Air Force 1 ’07 High, Air Force 1 ’07 SE and Force 1 LV8 for kids, as well as performance sneakers like the Air Zoom Pegasus 37 and the LeBron XIX.
Each new Nike Unite location also gives back to New Yorkers in several ways. Nike Unite North Bronx has partnered with community organizations to donate 650 back-to-school kits, including Global Kids, Earl Monroe New Renaissance Basketball School, WHEDco, America on Tech and New Settlement. And, during its opening weekend, Nike Unite Harlem welcomed 150 young people from nearby community organizations such as Figure Skating in Harlem, Hope Center, World of Money, Milbank Children’s Aid Society and Global Kids, to celebrate the opening of the store with fitness and retail workshops. purchases.
To learn more and buy gear for yourself, visit Nike Unite Harlem at 5 West 125th Street New York, NY 10027 and Nike Unite North Bronx at 340 Baychester Avenue, The Bronx, NY 10475.