Heineken Silver and famed sneaker virtuoso Dominic Ciambrone, also known as ‘The Shoe Surgeon’, team up to launch Heinekicks: limited-edition sneakers that will have you ‘walking on beer’.
The collaboration follows the launch of Heineken Silver and aims to celebrate the innovation behind smooth, easy-drinking beer brewed for a new generation of drinkers eager to elevate and refresh today’s social occasions.
Unleashing the creative genius behind some of the most high-profile custom sneakers worn by the likes of LeBron James, DJ Khaled and Drake, the result is an expression of Heineken Silver’s Unexpectedly Smooth proposition in a pair of sneakers that are the first of their kind.
To match the signature Heineken Silver colourway, each pair features a sleek green lenticular upper with silver and red accents. A removable metal bottle opener is integrated into the tongue, a handy feature when it’s time to enjoy a Heineken Silver.
The shoes are enhanced with Heineken Silver insoles, added using a specialized surgical injection method to make Heinekicks the first-ever pair of sneakers that let you walk on beer. As symbolic as they are functional, the insoles provide the wearer with an unexpectedly smooth and unique feeling while on the move – an experience parallel to the creamy taste of Heineken Silver.
7 of the 32 Heinekicks created are expected to drop in Singapore in Q4 2022.
Take a First Look: Heinekicks will be on display at the Limited Edition Vault
Pairs of Heinekicks will be on display at the Limited Edition Vault at [email protected] as part of Project Future organized by Culture Cartel x 2MR Labs.
This special preview will run throughout the event starting August 11, 2022.