The rapper behind the Cactus Jack label, Houston producer Travis Scott, continues to make his mark in the sneaker world.
His new shoes, the Nike SB Dunk Low model, went on sale in retail stores on Saturday, February 29.
According to Nike, these shows are made for skating with a padded tongue. This feature adds tremendous comfort to the tops of any surfer’s feet.
And they immediately became an online sensation.
Initially priced at $ 150, the offers come in at over $ 1,000.
Who still needs athlete support when artists like Scott and one of his mentors, Kanye West, are already shaking up the footwear world?
West’s Yeezy Line brings in around $ 1.5 billion a year.
Below you can see two videos explaining why SB Dunk Lows has become such a hit with the sneakerhead crowd.
Now if you want to talk about really expensive sneakers …